Bob Bly’s free monthly ezine, The Direct Response Letter, is read by 40,000 marketers, entrepreneurs and writers.

What readers don’t know is that this simple text-only ezine or e-newsletter brings Bly, author of more than 50 books and a sought-after copywriter for high-tech, industrial and direct marketing clients, more business than any three copywriters could ever hope to handle. Yet he writes and designs it, start to finish, in less than 2 hours per issue.

During an hour-long audio tutorial, Bly will share the secret of his 1-hour e-newsletter formula with Debbie Weil, Publisher of award-winning WordBiz Report. Bly (http://www.bly.com) says his ezine generates “hundreds of thousands of dollars worth of copywriting and consulting services, books, tapes, and seminars a year.” The teleseminar, at 1:00PM Eastern on Thursday, March 11, is recommended for anyone publishing or planning to launch a free ezine or e-newsletter as a marketing tool.

Tickets may be purchased through the WordBiz site at: http://www.wordbizstore.com/bob_bly.html. The $79 registration fee includes admission to the audio tutorial, an information-packed 45-page report by Bly, a helpful PDF notes packet, an enhanced event transcript PDF, and an MP3 audio file of the seminar.

Those participating will learn:

*Less than 2 hours per issue: How to write and design a lead-generating ezine in less than 2 hours per issue, without hiring a professional writer or designer

*Ideal Reading Time: How to estimate the “ideal” reading time for each issue

*From Zero to 50,000: How to build a subscriber list from zero to 50,000 names in 6 weeks for under $1,000

*Improving Sign-Up Process: The most effective way to improve an e-newsletter sign-up box on your site

*Best day of week and time of day and frequency for publishing

*How to generate leads and orders from every issue

*Software recommendations for maintaining email lists and delivering an ezine