My friend Fred Gleeck, the Internet marketing guru, says that if all you do to get people to sign up for your free e-zine is have a tiny box on your main Web site in which they enter their e-mail … Continue reading →

This week we’re looking at www.learnnaturalhealing.com/index.php?sr=1&ct=4, the Web site for Jose Silver and his Jose Silver UltraMind System. Here we face a particular challenge that pops up frequently in information marketing: how to best sell an author, expert, or system … Continue reading →

Our Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristic typically, at least for a consumer product, requires medium to long copy on that landing page. But should … Continue reading →

In this review we will look at the main sales page for the Harvard Health Letter, which appears to be a simple transaction page at: http://www.health.harvard.edu/newsletters/Harvard_Health_Letter.htm. There is also a catalog type site at www.health.harvard.edu/newsletters that gives brief descriptions of … Continue reading →

As I noted in my last article, a review of the landing page for the Mayo Clinic Health Letter, there are a number of consumer health newsletters being published today, mainly in two categories: “guru” or doctor-driven (e.g., The Atkins … Continue reading →

There are a number of consumer health newsletters being published today, mainly in two categories: “guru” or doctor-driven (e.g., The Atkins Letter, Dr. Andrew Weil) and institution-driven, such as the Mayo Clinic Health Letter, a newsletter published by the prestigious … Continue reading →

Depending on who’s counting, there are at least 160 paid-subscription financial newsletters published in North America. The most popular focus on stock recommendations, but there are others covering everything from options and futures to precious metals and mutual funds. There … Continue reading →

Waterfront Media has developed a series of profitable Web sites, one of which is Denise Austin’s fitness and health Web site, www.deniseaustin.com. All of these sites are based around what I call the “Waterfront Model,” a business model for e-commerce … Continue reading →

A confession: I am not the target prospect for www.bluenile.com, an online marketer of jewelry, because I don’t like or wear jewelry (my wife is not a jewelry “nut” either, and I have two sons and one nephew, and no … Continue reading →

I had mixed feelings when Don Nicholas asked me to take a look at www.ediets.com as my first Web site review for IMR. The reason is my weight. You know those height/weight charts you see in the doctor’s office? Well, … Continue reading →