A client recently phoned with a problem I’d encountered many times before. “Our new ad campaign’s main goal is to create awareness and build image, not generate sales leads,”  the ad manager explained. “But my management still tends to judge … Continue reading →

To define what constitutes good print advertising, we begin with what a good print ad is not: It is not creative for the sake of being creative. It is not designed to please copywriters, art directors, agency presidents, or even … Continue reading →