Subscriber SM, a successful freelance copywriter, writes: “A potential client contacted me. He wants me to guarantee results. “I told him no copywriter can guarantee an increase in conversion … although there’s a strong chance if there’s a budget for … Continue reading →

The late Isaac Asimov is my role model for being a productive writer. He wrote 435 books, making him one of the most prolific authors of all time. When asked for the secrets of his prodigious writing output, he said: … Continue reading →

Recently copywriter AL complained to me that another copywriter we know, FH, was selling a course on how to become a successful six-figure copywriter in a particular niche market … for the eye-popping price of $4,000. This raises the question: … Continue reading →

In the Woody Allen movie “To Rome with Love,” Jesse Eisenberg tells Alec Baldwin, “With age comes wisdom.” To which Baldwin replies: “With age comes exhaustion.” In my experience, both are true — to a degree. And when it comes … Continue reading →

Master Internet marketer Alex Mandossian recently warned his readers to avoid a common mistake: buying courses sold by “gurus” who don’t practice what they preach. He’s right. Don’t buy courses from gurus whose reputations are based on work they did … Continue reading →

Waterworld is one of my favorite movies – and Kevin Kostner one of my favorite actors. Everyone laughs when I say I like Waterworld … but I love the movie and cannot understand why others do not. The premise of … Continue reading →

In the1980s, when Burroughs announced its plan to merge with fellow computer giant Sperry, they turned to a big NYC ad agency for help naming the new company. The ad agency turned to me … and a bunch of other … Continue reading →

One of the worst things about the Internet is the anonymity. Reason: because anyone can post or e-mail without revealing their identities or facing those they communicate with, people on the Internet think they can say anything to anybody – … Continue reading →

Do you remember Wimpy, the character on the cartoon Popeye? He was always mooching from the luncheonette where he ate, asking the proprietor: “I’ll gladly pay you Tuesday for a hamburger today.” Well, QN is the Wimpy on my subscriber … Continue reading →

When installing the hottest new office workstation and software, the key to raising user productivity often is not the products themselves.  Rather, it’s the manuals that introduce the innocent to new technology. Poorly written manuals have plagued computer users for … Continue reading →